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Which has a lower alcohol content?

07.20.2021 | CERIA Brewing

Which has a lower alcohol content?

Which has a lower alcohol content?

by The CERIA Brewing Team

 

Knock, knock

Who’s there?

Banana.

Banana who?

 

Knock, knock

Who’s there?

Orange.

Orange who?

Orange you glad CERIA beers have less alcohol than a ripe banana?

 

banana-or-beer-main.png

 

At CERIA Brewing Company we are proud to create great tasting, alcohol free craft beers. Beers that don’t get you buzzed or drunk. Beers that don’t result in a hangover the next morning. Beers without the added calories from alcohol!

But what are non-alcoholic beers and are they really non-alcoholic? 

The Alcohol and Tobacco Tax and Trade Bureau (TTB) is an agency of the United States Department of the Treasury, which regulates and collects taxes on trade and imports of alcohol, tobacco, and firearms within the United States. According to the TTB, any malt beverage containing less than 0.5% alcohol by volume (ABV) is considered non-alcoholic and is called a “non-alcoholic malt beverage” or a "near beer"(1). Therefore, non-alcoholic beers sold in the U.S. must not contain 0.5% ABV or more.  In other words, a 12 ounce can of non-alcoholic beer may only contain up to 0.06 ounces of alcohol. This doesn’t sound like a lot of alcohol, and it really isn’t. In fact, a lot of foods we eat every day contain trace amounts of alcohol.  

Alcohol in my Food?

Alcohol is present in foods whenever the food’s natural or added yeasts convert sugars into ethanol (alcohol) and carbon dioxide via natural fermentation. Some examples of foods with traces of alcohol include breads, which can contain up to 1.28% ABV and ripe fruits, which can contain up to 0.4% ABV; as well as vinegars, fruit juices, yoghurts, mustards and ethanol-based extracts(2). Soy sauce is a fermented product and contains up to 2% ABV(3). Even though these amounts of alcohol are detectable, they are not enough for one to become impaired, and while more people are beginning to shy away from alcohol in their beer, they could actually be exposed to small amounts of alcohol while eating or drinking everyday foods and beverages.

CERIA’s Beers are 0.0% ABV

While many people enjoy the great taste of alcoholic or non-alcoholic craft beers, some consumers prefer absolutely ZERO alcohol in their beer. And for those folks, CERIA is the answer. The TTB considers beers containing no alcohol “alcohol free”. CERIA’s beers contain 0.0% alcohol – less than a ripe banana – without sacrificing the great taste of a craft beer.  So next time you want to sit back and enjoy a cold one, without a trace of alcohol and without the added calories, pop open a Grainwave alcohol-free Belgian-style White Ale or an Indiewave alcohol-free IPA! Cheers!

Sources

(1) TTB 27 CFR § 7.71 – “Alcoholic content” 

(2) “Estimates of Ethanol Exposure in Children from Food not Labeled as Alcohol-Containing”

(3) “Is there any alcohol in Kikkoman Soy Sauces?” 

CERIA Brewing Doubles its Beer Distribution Network in 12 Months

05.25.2021 | CERIA Brewing

CERIA Brewing Doubles its Beer Distribution Network in 12 Months

CERIA BREWING DOUBLES ITS NA BEER DISTRIBUTION NETWORK IN 12 MONTHS Growth of Non-Alcohol Craft Beer Credited to Increased Emphasis on Health and Wellness ARVADA, Colorado (May 25, 2021) – CERIA Brewing Company, makers of Grainwave Belgian White and Indiewave IPA non-alcohol craft beers, reports its distribution network has doubled in the past 12 months.


The two CERIA styles, created by legendary Colorado brewmaster Keith Villa, Ph.D., are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.


Increased interest in health and wellness, spawned by the pandemic and the low- and noalcohol movement, and CERIA’s 0.0% ABV positioning, are credited with distributors’ interest and desire to take on the brand, according to Dr. Villa.


“Told repeatedly to wash their hands and to wear face masks to control the spread of Covid-19, consumers have become more conscious of their health, in many cases reducing or avoiding the consumption of alcohol. Adding to growing interest in NAs, particularly craft beers such as CERIA, are Facebook groups and new mobile smartphone apps developed over the past CERIA Distribution Network Doubles 2 year to help consumers consider non-alcohol refreshment and provide ‘better for you’ beverage solutions,” said Dr. Villa.


“YTD 2021 dollar sales of non-alcoholic beer are up 31.5%, according to market research firm IRI, and we anticipate that trend will continue through the summer, traditionally a strong time for craft beer consumption. This places NA beers in a prime position to compete against ready-to-drink teas, energy drinks and bottled water for hot weather refreshment.”


Says Terry Cekola, President, Elite Brands, Denver, “While alcoholic beer has long been America’s favorite adult beverage, it’s not always suitable for every occasion. Certainly not like bottled water, tea or coffee. But take out the alcohol while maintaining great beer taste, and you have the best of both worlds: a craft non-alcohol beer from CERIA’s legendary brewmaster that Elite Brands is proud to carry.”


Brendan Dalton, General Manager of Kramer Beverage, Hammonton, N.J., says, “The NA category growth will continue as innovative, differentiated products enter the category. Keith’s track record of success excited us about CERIA. CERIA’s taste will drive its success.”


Grainwave Non-Alcohol Belgian-Style White and Indiewave IPA

Grainwave is a refreshing, medium-bodied Belgian-Style White, made with organic malt, and grains. At only 77 calories, it’s brewed with blood orange peel and coriander and contains 0.00% alcohol by volume (ABV). CERIA Indiewave NA, at 99 calories, is a flavorful IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character. It also comes in at 0.00% ABV.

International Distribution

Based upon the growing popularity of CERIA in the U.S., the company is testing its nonalcohol brands in Belgium, Canada, Luxembourg, The Netherlands, and the U.K. About CERIA Brewing Co. CERIA, Inc., a C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., creator and former brewmaster of Blue Moon Brewery, and his wife Jodi Villa, CEO. In late 2019 the company won the prestigious “Startup of the Year” Award presented by Food Dive, a leading industry news publisher. 

For more information: 
NA.Ceriabrewing.com, 
@ceriabrewing #ceriabrewing,
hello@CERIABrewing.com. 
CERIA Brewing Company, P.O. Box 746560,

Media Contact:
Jeff Blumenfeld CERIA Brewing Co.
Arvada, Colorado
203 326 1200 c, jeff.blumenfeld@ceriabrewing.com

CERIA Brewing Launches its NA Craft Beers in Texas & Puerto Rico

04.07.2021 | CERIA Brewing

CERIA Brewing Launches its NA Craft Beers in Texas & Puerto Rico

GROWTH OF CERIA BREWING CONTINUES WITH LAUNCH OF ITS NA CRAFT BEER IN TEXAS AND PUERTO RICO

ARVADA, Colorado (April 7, 2021) – CERIA Brewing, co-founded in 2018 by creator and former Blue Moon brewmaster Keith Villa, Ph.D., announced today the continued growth of its non-alcoholic craft beer with its Spring 2021 launch into Texas and Puerto Rico. This brings to 18 the number of states and U.S. territories where the brand’s nonalcoholic (NA) Grainwave Belgian White Ale and NA Indiewave West Coast style IPA are available in liquor, grocery, and convenience stores, through a total of 39 distributors.

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Expansion into Texas In Texas, Ambiente Beverage, founded in 1989 and based in Austin, will begin distribution of CERIA NA to fine retailers such as H-E-B Grocery, Central Market and Whole Foods, according to Ambiente Partner Michael Salas. “Working with Keith and knowing his passion for quality makes it exciting to partner with CERIA early in an expanding category. His prior relationships will help foster and educate the market about the non-alcoholic craft beer segment,” said Salas. Ambiente Opco, LLC (“Ambiente”) is one of the largest value-added distributors of craft beer, fine wine, artisan sprits, and specialty beverages in the State of Texas. (www.ambientebeverage.com)

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First NA Craft Beer in Puerto Rico CERIA is the first NA craft beer available in Puerto Rico. The company signed with Ballester Hermanos Inc., founded in 1914 and headquartered in Catano. “As the interest and popularity of NA Beers have increased in the U.S. market, we wanted to partner with a great startup company and a well respected veteran of the craft beer movement,” says Ballester Hermanos Craft Beer Portfolio Brand Manager José R. Maldonado Rodríguez.

“There are many reasons to enjoy an NA beer today. For years, we have seen consumers be more conscious of their own health with the selection of their brands. NA beers are not only for pregnant women, but also for those wanting a refreshing drink that provides recovery after exercise. Without compromising the quality or taste of their beers, CERIA has hit a home run with Grainwave and Indiewave.

“You can grab as many as you want without having a hangover the next day. It’s a real craft beer without alcohol,” says Maldonado.

Confirmed retailers include The House and Supermax.

Among establishments on the island serving the brand is La Esquinita Beer Garden in Bayamón whose owner Kike Fernández, says, “Beer fans in Puerto Rico have been missing a flavorful NA alternative. It’s finally here and it’s awesome.”

Adds 16-year craft beer industry veteran and Certified Cicerone Zalika Guillory, owner of La Taberna Lupulo in Old San Juan, the first craft beer bar on the island, “CERIA NA beers allow you to enjoy the great flavor of craft beers without having to worry about how many you  consume. La Taberna Lupulo is very excited to carry the brews of such a well respected veteran of the beer industry.”

Ballester Hermanos has a sales force of over 400 professionals who use the latest technology to serve more than 5,000 customers in Puerto Rico. (ballesterhermanos.com)

New Alcohol-Free Belgian-Style White Ale and West Coast IPA
Grainwave NA is a refreshing, medium-bodied Belgian-Style White Ale, containing only 77 calories, which is brewed with blood orange peel and coriander. It is then dealcoholized to 0.00% alcohol by volume (ABV), thus eliminating all alcohol.

CERIA Indiewave NA, at 99 calories, is a flavorful West Coast IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character, then is also dealcoholized to 0.00% ABV.

Forecasting Tremendous Growth
The non-alcoholic beer market is anticipating tremendous growth in the coming years, according to Dr. Villa, who retired from MillerCoors in 2018 to start CERIA Brewing with his wife and co-founder Jodi Villa.

NA beer is the fastest growing segment of the global beer market. Currently an approximately $17 billion industry, according to IRI, it is expanding at a CAGR of 7.5% and is expected to reach $25 billion in 2024. In the U.S., NA beer represents an approximately $728 million market, and at a CAGR of 38%, is growing faster annually than the global rate, according to IRI and CraftBrewingBusiness.com.

Dr. Villa adds, “Interest in better health and wellness, active lifestyles, and a reduction in alcohol consumption is fueling the NA trend.

“Beer drinkers realize an NA such as Grainwave or Indiewave offers the great taste of beer without any downside, especially during the pandemic when health and wellness continues to be top of mind,” the brewmaster says.

“There are no restrictions where or when it can be consumed. It’s the anytime, anywhere beverage – on the golf course or tennis court, or while biking, hiking, fishing or performing numerous other activities where one needs to maintain their edge while enjoying a great tasting beverage.”

About Ambiente Founded in 1989, Ambiente Opco, LLC (“Ambiente”) is one of the largest value-added distributors of craft beer, fine wine, artisan sprits, and specialty beverages in the State of Texas. Headquartered in Austin with three additional distribution centers in San Antonio, Dallas, and Houston, Ambiente has become the state’s premier distributor for supplying superior products to retailers, restaurants, premium supermarkets, luxury hotels, and five-star resorts across Texas. Ambiente’s Beer Division was formed in 2019 when Ambiente acquired Hops and Vines Distributing to create the first statewide beer distributor in Texas that was independent from large supplier conglomerates. For more information on Ambiente’s Beer Division, visit www.ambientebeverage.com.

About CERIA Brewing Co. CERIA, Inc., a C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., creator and former brewmaster of Blue Moon Brewery, and his wife Jodi Villa, CEO. In late 2019 the company won the prestigious “Startup of the Year” Award presented by Food Dive, a leading industry news publisher.

For more information: NA.Ceriabrewing.com, @ceriabrewing #ceriabrewing, hello@CERIABrewing.com. CERIA Brewing Company, P.O. Box 746560, Arvada, CO 80006 See the brand on Amazon.com here: https://tinyurl.com/ceriabrewing

Media Contact:
Jeff Blumenfeld CERIA Brewing Co.
Arvada, Colorado 203 326 1200 c, 
jeff.blumenfeld@ceriabrewing.com
na.CERIABrewing.com

How Did I Get Here?

01.14.2021 | CERIA Brewing

How Did I Get Here?

How Did I Get Here?

by Keith Villa

Some people say, “do what you love, and you’ll never work a day in your life”. Well, if that were the case, I guess I’ve never worked. My passion for creating new beers that millions of people enjoy, and travelling worldwide to expand these beers’ distribution, is what I love.

But how did it all begin for a Hispanic kid who grew up in North Denver in the 1960’s and 70’s? From Altar Boy to Microbiologist. From earning a Ph.D. to Brewmaster?

Two of the things that shaped my life happened in high school. First, I met my future wife, Jodi. Second, I decided I wanted to become a pediatrician. While the prior began as simple as a first date, the latter required that I get some education. After high school, I attended University of Colorado (CU) at Boulder where I was a pre-med student majoring in Molecular, Cellular and Developmental Biology. I was set to follow that with a medical degree, but the sound of the beer world was calling me.

I responded to an advertisement for a research position at Coors Brewing Company and, having already published scientific articles and worked at CU’s Molecular Biology Laboratory, I got the job at Coors! This was in 1986, and I was 24 years old.

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About one year after working at Coors, Jodi and I moved to Brussels, Belgium where I spent another four years researching and working on my Ph.D. in Science with a Brewing Specialization at the University of Brussels, CERIA campus (bonus points if you already knew where our name originated!). In addition to earning a Ph.D., I gained a huge appreciation for Belgian beers, including the history of Belgian beers, how to pair beers with food and the many ways the Belgians brew their unique beers. It was then that I returned to the states and, in 1995, created Blue Moon Brewing Company, an operating unit of Coors Brewing Company.

This was the time the craft beer industry was just emerging, and Blue Moon was one of the first of what would become a huge market segment. So many times people tell me that they remember where they were when they drank their first Blue Moon beer with an orange garnish (I started the orange slice garnish in 1997!) When I retired from MillerCoors in 2017, Blue Moon was (and still is) the largest craft beer brand in the world.

This was the time the craft beer industry was just emerging, and Blue Moon was one of the first of what would become a huge market segment.

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So, how did I get here? How did I get to the point where Jodi and I started CERIA Brewing Company, a brewing company that makes non-alcoholic beer, both infused with cannabis and non-infused? It was the perfect storm of the highest degree of education, decades of experience, and the pure love of everything related to the craft beer industry.

CERIA Brewing Expands Non-Alcoholic Beer Distribution through Amazon

12.21.2020 | CERIA Brewing

CERIA Brewing Expands Non-Alcoholic Beer Distribution through Amazon

CERIA BREWING COMPANY EXPANDS NON-ALCOHOLIC BEER DISTRIBUTION THROUGH AMAZON AND WEGMANS IN TIME FOR JANUARY

Responding to Consumers’ Requests for Expanded Availability, the Colorado-based NA Beer Company Becomes a True National Brand

ARVADA, Colorado (Dec. 18, 2020)

CERIA Brewing Company, makers of the nonalcoholic (NA) craft beer developed in 2020 by Blue Moon creator and former brewmaster Keith Villa, Ph.D., today announced that its Grainwave and Indiewave NA beers is now available online through Amazon, and in-store at Wegmans locations in the Northeast and Mid-Atlantic states.

This expansion, combined with the beers’ existing availability at select Total Wine & More retail locations, and through 26 independent distributors, transforms the company started in the Villa’s pilot brewery near Denver, into a true national brand.

Online Convenience

CERIA’s craft NA beers are available on Amazon.com nationwide in states where shipment of NA beer is allowed. Customers can place online orders for CERIA’s popular Grainwave NA Belgian-style White Ale and Indiewave NA West Coast IPA. These beers will be available in 12- and 24-pack cases, as well as mixed cases of half Grainwave and half Indiewave; pricing will be comparable to other NA beers on the site. Shipping is free for all Amazon customers, Prime and non-Prime members alike. (https://tinyurl.com/ceriabrewing)

“In this digital age, we look forward to offering the convenience of being just a click away for hundreds of thousands of NA beer drinkers,” said Dr. Villa. “We think Amazon will help us dramatically increase trial. This will lead to increased consumption and awareness, which, in turn, will benefit both our online and in-store sales tremendously.” CERIA Joins with Amazon and Wegmans 2

In-store Availability in the

East Wegmans Food Markets offer CERIA’s Grainwave and Indiewave in over 80 stores located in Northeast and Mid-Atlantic states through pick-up in-store or curbside, or home delivery. Pricing will be comparable to other NA beers offered by the chain.

“Wegmans has demonstrated exceptional levels of charitable donations focused on programs promoting healthy eating and activity, which matches perfectly with CERIA’s own corporate mission. We are honored to have been selected as one of its partners in the beverage category,” says Dr. Villa.

The expanded distribution of the brand is timed to take advantage of January, a month when many U.S. consumers resolve to go dry to improve their physical fitness and health – especially relevant this season considering the current Covid-19 health crisis.

In 2020, CERIA Brewing Company introduced Grainwave NA, a refreshing, mediumbodied Belgian-Style White Ale, containing only 77 calories, which is brewed with blood orange peel and coriander. It is then dealcoholized to 0.00% alcohol by volume (ABV), which eliminates the alcohol.

CERIA Indiewave NA, at just 99 calories, is a flavorful West Coast IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character, then is dealcoholized also to 0.00% ABV.

Both are about half the calories of comparable alcoholic brews. CERIA Brewing’s Grainwave NA Belgian-style White Ale (left) and Indiewave NA West Coast IPA will help American consumers go dry this January thanks to new availability through Amazon and Wegmans. (na.ceriabrewing.com) CERIA Joins with Amazon and Wegmans 3

Better For You

Non-Alcoholic (NA) craft beer is experiencing growth in the U.S. as beer drinkers realize it offers the great taste of beer without any downside. “It’s definitely having a moment during a time when health and wellness are on everyone’s mind,” Dr. Villa says.

The health and wellness trend is driving the 13% annual growth rate of the current $728 million U.S. NA beer market, according to Intercontinental Beverage Capital research.

Globally, the non-alcoholic beer market, currently at $17 billion, is projected to reach a market value of $25 billion by the end of 2024, according to Global Market Insights/Statista.

“Interest in better health and wellness, active lifestyles, and a reduction in alcohol consumption – the so-called ‘sober curious’ movement – is fueling this trend.

What’s more, an NA beer helps people of all ages stay in control,” says Dr. Villa. Another benefit to NA beer: it’s plant based for good health and wellness – the bioactive ingredients in hops and grains provide important minerals and polyphenolic compounds. Dr. Villa considers NA craft beer ideal for after exercise rehydration and recovery due to its natural carbs, sodium, and fluid makeup.
About CERIA Brewing Co.

CERIA, Inc., a C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado.

The company was co-founded in January 2018 by Keith Villa, Ph.D., creator and former brewmaster of Blue Moon Brewery, and his wife Jodi Villa, CEO. In late 2019 the company won the prestigious “Startup of the Year” Award presented by Food Dive, a leading industry news publisher.

For more information: NA.Ceriabrewing.com, @ceriabrewing #ceriabrewing, hello@CERIABrewing.com. CERIA Brewing Company, P.O. Box 746560, Arvada, CO 80006 See the brand on Amazon.com here: https://tinyurl.com/ceriabrewing

Media Contact:

Jeff Blumenfeld
CERIA Brewing Co.
Arvada, Colorado
203 326 1200 c,
jeff.blumenfeld@ceriabrewing.com

Non-Alcoholic Beer is the Anytime, Anywhere Beverage

10.28.2020 | CERIA Brewing

Non-Alcoholic Beer is the Anytime, Anywhere Beverage

NON-ALCOHOLIC BEER IS THE ANYTIME, ANYWHERE BEVERAGE 

CERIA Brewing’s Grainwave and Indiewave  

ARVADA, Colorado (Aug. 20, 2020) – Non-Alcoholic (NA) craft beer is experiencing growth in the U.S. as beer drinkers realize it offers the great taste of beer without any downside.   You could say it’s definitely having a moment during a time when health and wellness are on everyone’s mind.   There are no restrictions where and when it can be consumed.  It’s the anytime, anywhere beverage – on the golf course, tennis court, while biking, hiking, fishing or most any other “ing” activity.  
NA beer is the fastest growing segment of the global beer market, expanding at an annual rate of 13% worldwide. Growth in the U.S. is even higher, according to Global Market Insights/Statista.  

Says Keith Villa, Ph.D., the legendary brewmaster who created Blue Moon and is now co-founder of the non-alcoholic Colorado craft brewery CERIA Brewing Company, “Interest in better health and wellness, active lifestyles, and a reduction in alcohol consumption – the so-called “sober curious” movement – is fueling this trend.   “While older Americans are motivated to be healthy to avoid illness, younger adults adopt healthy lifestyles and are reducing their alcohol consumption because they want to look and feel better.”  

Villa adds, “Beer has always had an essential role in our culture at the center of celebrations, connections and even relaxation. An NA beer helps people of all ages stay in control. Our beers are just like any other great tasting craft beers, except that they have no alcohol.  They allow people to fit into occasions where alcohol is served, but where they choose to abstain.”  

Another benefit to NA beer is that it’s plant based for good health and wellness – the bioactive ingredients in hops and grains provide important minerals and phenolic compounds. 

Villa considers NA craft beer ideal for after exercise rehydration and recovery due to its natural carbs, sodium, and fluid makeup.   “It’s a win-win brew that helps adults get more out of life.” 

 

In 2020, Villa’s CERIA Brewing Company created Grainwave NA, a refreshing, medium-bodied Belgian-Style White Ale brewed with blood orange peel and coriander, that is then dealcoholized. It contains 77 calories. 

Indiewave NA is a flavorful West Coast IPA, also alcohol free, that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character, then is dealcoholized. Indiewave comes in at just 99 calories.  

Both are about half the calories of comparable alcoholic brews. 

# # # 

About CERIA Brewing Co. CERIA, Inc., a Delaware C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., former brewmaster of Blue Moon craft beer, and his wife and CEO Jodi Villa. In late 2019 the company won the prestigious Food Dive “Startup of the Year” Award presented by Food Dive, a leading industry news publisher. 

For more information: NA.Ceriabrewing.com, @ceriabrewing #ceriabrewing  

Media Contact: CERIA Brewing Co. Jeff Blumenfeld 
CERIA Brewing Co.  
Arvada, Colorado  
203 326 1200 c, jeff.blumenfeld@ceriabrewing.com

na.CERIABrewing.com 

CERIA Brewing Announces First Distributor Partnerships for its NA Craft Beers

07.01.2020 | CERIA Brewing

CERIA Brewing Announces First Distributor Partnerships for its NA Craft Beers

CERIA BREWING ANNOUNCES FIRST DISTRIBUTOR PARTNERSHIPS FOR ITS GRAINWAVE AND INDIEWAVE NA CRAFT BEERS  


The Colorado Brand’s First Expansion into Groceries, Liquor Stores, and On-Premise 

ARVADA, Colo. (June 1, 2020) – CERIA Brewing Co., the Denver-area brewing company founded by the creator of Blue Moon beer, Keith Villa, Ph. D., and his wife Jodi Villa, today announced selection of its first group of distributors for CERIA’s line of non-alcohol (NA) craft beers.  
In early 2020, the company launched its two NA styles, Grainwave Belgian White Ale and Indiewave IPA, at over 200 Total Wine & More retail locations in 24 states. Now the brand is expanding to groceries, liquor retailers and on-premise restaurants and bars through its new distributor partnerships with: Burke Distributing Company, (Boston area); Atlas Distributing, Inc. (central and western Massachusetts); Commercial Distributing Company, Inc. (Massachusetts); LT Verrastro, Inc. (Pennsylvania); Frank Beverage Group (including Beer Capitol Distributing, LLC - Milwaukee, Frank Beer Distributors, Inc. - Madison, and La Crosse Beverage, LLC – La Crosse, Wisc.); Banko Beverage Co. (Lehigh and Northampton, Pa.); Wilson-McGinley, Inc. (Pittsburgh area), and Muller, Inc. (Philadelphia).  

“These are our first distributor relationships for our NA craft beers and, as such, represent a substantial step forward for CERIA Brewing,” says Dr. Villa. “The time is right to deliver great-tasting, non-alcohol products in a variety of new channels.”   

Adds Bill Burke, President of Burke Distributing, “Keith Villa is a legendary figure in the international world of brewing. We knew once he focused on the NA category, our market would respond well to a premium quality craft brew that could be enjoyed all day long, any time, any place including working lunches, out on the golf course, after exercise, or in the evening at dinner. As an NA, it offers a great choice for those restricting their consumption of alcohol but love the great taste of beer. 

“CERIA products will allow us to sell into an independent market a product that retains flavors like the hops and malts found in a standard beer,” Burke said. Commercial Distributing President Mark Placek says, “Every day, retailers have more consumers looking for ‘better for you’ and ‘alcohol-free’ beverages to fit their lifestyle. Many of these consumers would still like to enjoy a craft beer, but don’t because of the alcohol or calorie count.  
“CERIA offers these retailers and ultimately the consumer a quality craft beer without the guilt or alcohol. Commercial Distributing currently does not have a product like this in our portfolio – CERIA checks all the boxes,” according to Placek.  

Jon Salois, VP of Sales for Atlas Distributing comments, “We are excited to partner with CERIA Brewing to launch the brewery’s great-tasting non-alcoholic craft beers in central Massachusetts.”  Adds John McGinley, President of Wilson/McGinley, “We are thrilled to partner with CERIA Brewing Company and excited to expand our portfolio to include their unique product offerings in the ‘better for you space.’ 

“The NA beer category is on fire and CERIA’s new NA will play a major role in the category’s success.” 

According to Greg Miller, VP Business Development for CERIA Brewing Co., “The non-alcohol beer category increased 44.4% in sales through May 9 according to Nielsen reporting, which was one of its strongest weeks of the year. And if you look back just two years ago, NA beer represented about 0.5% of the total beer business and is projected to be 1-1.5% by 2025. We look forward to becoming the leader in this strong performing category that has a very bright future ahead of it.” Grainwave and Indiewave will be supported by POS displays, in-store sampling, a strong digital media and social media presence, and its dedicated website: www.na.ceriabrewing.com. 

CERIA Announces First Distributor Partnerships Grainwave NA Belgian-Style White Ale is a refreshing, medium-bodied Belgian-Style White Ale brewed with blood orange peel and coriander, with less than 0.5% ABV, and contains only 77 calories. Indiewave NA West Coast IPA is a flavorful IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character, and contains less than 0.5% ABV and 99 calories.  

 

For more information: NA.Ceriabrewing.com, @ceriabrewing #ceriabrewing  


Media Contact: CERIA Brewing Co. Jeff Blumenfeld 
CERIA Brewing Co.  
Arvada, Colorado  
203 326 1200 c, jeff.blumenfeld@ceriabrewing.com

na.CERIABrewing.com 

CERIA Brewing Announces First NA Distributor Partnerships

06.08.2020 | Brewbound

CERIA Brewing Announces First NA Distributor Partnerships

Ceria Brewing Co. recently partnered with Total Wine

01.22.2020 | The Denver Post

Ceria Brewing Co. recently partnered with Total Wine

CERIA Brewing Wins Startup of the Year

12.12.2019 | CERIA Brewing

CERIA Brewing Wins Startup of the Year

CERIA BREWING WINS “STARTUP OF THE YEAR” FROM FOOD DIVE

Joins Other Honorees Including Chobani, Coca-Cola, and Beyond Meat

ARVADA, Colorado (Dec. 12, 2019) – CERIA Brewing has been named “Startup of the Year” by Food Dive, a leading industry news publisher. In December 2018, the beer brand was the first in Colorado to offer a 5 mg. THC-infused craft beer called Grainwave, a Belgian-Style White Ale. Indiewave, an IPA beer with 10 mg. of THC and 10 mg. of CBD, was introduced last month.

 

"The people and organizations that win the Dive Awards are trailblazers and leaders in their markets," said Davide Savenije, editor-in-chief of Food Dive's publisher Industry Dive. "Their achievements in 2019 are shaping the future of where the latest strategies and trends are going."

CERIA joins other 2019 Food Dive honorees: Company of the Year Chobani; Executive of the Year James Quincey of Coca-Cola; and Disruptor of the Year Beyond Meat.

After launching last year, the fast-growing company has unveiled a lucrative THC-infused craft beer, expanded distribution and debuted a trendy non-infused nonalcoholic Belgian-Style White Ale (shown above).

CERIA is currently planning to expand from Colorado to California in January 2020 with its infused Grainwave and Indiewave craft beers. Also in January it will introduce a non-alcoholic/non-infused version of the two brands nationwide.

CERIA brewmaster and co-founder Keith Villa, Ph.D., tells Food Dive, "We’re very excited and honored to be named Startup of the Year and to be in the company of other great individuals and companies. From the start, we've seen a lot of great growth for our brand. The main reason for launching CERIA was to bring cannabis to consumers in a socially acceptable format."

Villa continues, "We've offered consumers something that is very historic in nature because at no point in time has cannabis been legal in a drinkable form like a beer and tasted this good. We feel we're way ahead of everybody, and we're setting a high bar for other companies to follow."

The 2019 Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry. Winners were chosen by the editors of Food Dive based on thorough and independent research, reporting, and analysis.

Read the Food Dive story here: https://www.fooddive.com/news/startup-ceria-brewing-dive-awards/565389/

 

About CERIA Brewing Co. CERIA, Inc., a Delaware C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., former brewmaster of Blue Moon craft beer, and his wife and CEO Jodi Villa. The company made Colorado history with the launch of CERIA Grainwave Belgian -Style White Ale, the first THC-infused beer in the state. It then created an IPA-style THC- and CBD-infused craft beer called Indiewave, and in January 2020, will launch a non-alcoholic non-infused version of both styles nationwide. In late 2019 the company won the prestigious Food Dive “Startup of the Year” Award presented by Food Dive, a leading industry news publisher. For more information: Ceriabrewing.com, @ceriabrewing #ceriabrewing

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Media contact:
Jeff Blumenfeld
CERIA Brewing Co.
Arvada, Colorado
203 326 1200 c, jeff.blumenfeld@ceriabrewing.com

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