Our love for brewing great beer doesn’t stop at what’s been done before. Beer has always had an essential role in our culture at the center of celebrations, connections and even relaxation. After retiring from brewing nationally renowned craft beers, I was eager for a new challenge. That’s why we founded CERIA Brewing Company — to create great-tasting non-alcoholic brews,so that no matter why you choose not to drink alcohol, you can still enjoy a great tasting brew. We’ve crafted these brews with you in mind.
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At CERIA we are committed to quality in everything we do. That’s why we set sky-high standards for our ingredients, our process and for the experience we deliver. We brew only the highest quality brews – always flavorful, always smooth and drinkable – and gently remove the alcohol.
We’d love to hear about your quality experiences with CERIA NA. Hit us back with your thoughts and stories at email@example.com
Our Brewing Process
We craft our Grainwave and Indiewave brews using traditional, proven brewing techniques and high-quality malts, hops and spices for optimal flavor. Once we’ve arrived at the perfect liquid, we gently remove the alcohol at a low temperature to create the most flavorful non-alcoholic brew possible. We test CERIA NA samples constantly to ensure we're offering an incredible tasting brew that delivers an extraordinary experience every time.
How Did I Get Here?
by Keith Villa
Some people say, “do what you love, and you’ll never work a day in your life”. Well, if that were the case, I guess I’ve never worked. My passion for creating new beers that millions of people enjoy, and travelling worldwide to expand these beers’ distribution, is what I love.
But how did it all begin for a Hispanic kid who grew up in North Denver in the 1960’s and 70’s? From Altar Boy to Microbiologist. From earning a Ph.D. to Brewmaster?
Two of the things that shaped my life happened in high school. First, I met my future wife, Jodi. Second, I decided I wanted to become a pediatrician. While the prior began as simple as a first date, the latter required that I get some education. After high school, I attended University of Colorado (CU) at Boulder where I was a pre-med student majoring in Molecular, Cellular and Developmental Biology. I was set to follow that with a medical degree, but the sound of the beer world was calling me.
I responded to an advertisement for a research position at Coors Brewing Company and, having already published scientific articles and worked at CU’s Molecular Biology Laboratory, I got the job at Coors! This was in 1986, and I was 24 years old.
About one year after working at Coors, Jodi and I moved to Brussels, Belgium where I spent another four years researching and working on my Ph.D. in Science with a Brewing Specialization at the University of Brussels, CERIA campus (bonus points if you already knew where our name originated!). In addition to earning a Ph.D., I gained a huge appreciation for Belgian beers, including the history of Belgian beers, how to pair beers with food and the many ways the Belgians brew their unique beers. It was then that I returned to the states and, in 1995, created Blue Moon Brewing Company, an operating unit of Coors Brewing Company.
This was the time the craft beer industry was just emerging, and Blue Moon was one of the first of what would become a huge market segment. So many times people tell me that they remember where they were when they drank their first Blue Moon beer with an orange garnish (I started the orange slice garnish in 1997!) When I retired from MillerCoors in 2017, Blue Moon was (and still is) the largest craft beer brand in the world.
This was the time the craft beer industry was just emerging, and Blue Moon was one of the first of what would become a huge market segment.
So, how did I get here? How did I get to the point where Jodi and I started CERIA Brewing Company, a brewing company that makes non-alcoholic beer, both infused with cannabis and non-infused? It was the perfect storm of the highest degree of education, decades of experience, and the pure love of everything related to the craft beer industry.
CERIA BREWING DOUBLES ITS NA BEER DISTRIBUTION NETWORK IN 12 MONTHS Growth of Non-Alcohol Craft Beer Credited to Increased Emphasis on Health and Wellness ARVADA, Colorado (May 25, 2021) – CERIA Brewing Company, makers of Grainwave Belgian White and Indiewave IPA non-alcohol craft beers, reports its distribution network has doubled in the past 12 months.
The two CERIA styles, created by legendary Colorado brewmaster Keith Villa, Ph.D., are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.
Increased interest in health and wellness, spawned by the pandemic and the low- and noalcohol movement, and CERIA’s 0.0% ABV positioning, are credited with distributors’ interest and desire to take on the brand, according to Dr. Villa.
“Told repeatedly to wash their hands and to wear face masks to control the spread of Covid-19, consumers have become more conscious of their health, in many cases reducing or avoiding the consumption of alcohol. Adding to growing interest in NAs, particularly craft beers such as CERIA, are Facebook groups and new mobile smartphone apps developed over the past CERIA Distribution Network Doubles 2 year to help consumers consider non-alcohol refreshment and provide ‘better for you’ beverage solutions,” said Dr. Villa.
“YTD 2021 dollar sales of non-alcoholic beer are up 31.5%, according to market research firm IRI, and we anticipate that trend will continue through the summer, traditionally a strong time for craft beer consumption. This places NA beers in a prime position to compete against ready-to-drink teas, energy drinks and bottled water for hot weather refreshment.”
Says Terry Cekola, President, Elite Brands, Denver, “While alcoholic beer has long been America’s favorite adult beverage, it’s not always suitable for every occasion. Certainly not like bottled water, tea or coffee. But take out the alcohol while maintaining great beer taste, and you have the best of both worlds: a craft non-alcohol beer from CERIA’s legendary brewmaster that Elite Brands is proud to carry.”
Brendan Dalton, General Manager of Kramer Beverage, Hammonton, N.J., says, “The NA category growth will continue as innovative, differentiated products enter the category. Keith’s track record of success excited us about CERIA. CERIA’s taste will drive its success.”
Grainwave Non-Alcohol Belgian-Style White and Indiewave IPA
Grainwave is a refreshing, medium-bodied Belgian-Style White, made with organic malt, and grains. At only 77 calories, it’s brewed with blood orange peel and coriander and contains 0.00% alcohol by volume (ABV). CERIA Indiewave NA, at 99 calories, is a flavorful IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character. It also comes in at 0.00% ABV.
Based upon the growing popularity of CERIA in the U.S., the company is testing its nonalcohol brands in Belgium, Canada, Luxembourg, The Netherlands, and the U.K. About CERIA Brewing Co. CERIA, Inc., a C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., creator and former brewmaster of Blue Moon Brewery, and his wife Jodi Villa, CEO. In late 2019 the company won the prestigious “Startup of the Year” Award presented by Food Dive, a leading industry news publisher.
For more information:
CERIA Brewing Company, P.O. Box 746560,
Jeff Blumenfeld CERIA Brewing Co.
203 326 1200 c, firstname.lastname@example.org