Our love for brewing great beer doesn’t stop at what’s been done before. Beer has always had an essential role in our culture at the center of celebrations, connections and even relaxation. After retiring from brewing nationally renowned craft beers, I was eager for a new challenge. That’s why we founded CERIA Brewing Company — to create great-tasting non-alcoholic brews,so that no matter why you choose not to drink alcohol, you can still enjoy a great tasting brew. We’ve crafted these brews with you in mind.
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At CERIA we are committed to quality in everything we do. That’s why we set sky-high standards for our ingredients, our process and for the experience we deliver. We brew only the highest quality brews – always flavorful, always smooth and drinkable – and gently remove the alcohol.
We’d love to hear about your quality experiences with CERIA NA. Hit us back with your thoughts and stories at firstname.lastname@example.org
Our Brewing Process
We craft our Grainwave and Indiewave brews using traditional, proven brewing techniques and high-quality malts, hops and spices for optimal flavor. Once we’ve arrived at the perfect liquid, we gently remove the alcohol at a low temperature to create the most flavorful non-alcoholic brew possible. We test CERIA NA samples constantly to ensure we're offering an incredible tasting brew that delivers an extraordinary experience every time.
How Did I Get Here?
by Keith Villa
Some people say, “do what you love, and you’ll never work a day in your life”. Well, if that were the case, I guess I’ve never worked. My passion for creating new beers that millions of people enjoy, and travelling worldwide to expand these beers’ distribution, is what I love.
But how did it all begin for a Hispanic kid who grew up in North Denver in the 1960’s and 70’s? From Alter Boy to Microbiologist. From earning a Ph.D. to Brewmaster.
Two of the things that shaped my life happened in high school. First, I met my future wife, Jodi. Second, I decided I wanted to become a pediatrician. While the prior began as simple as a first date, the latter required that I get some education. After high school, I attended University of Colorado (CU) at Boulder where I was a pre-med student majoring in Molecular, Cellular and Developmental Biology. I was set to follow that with a medical degree, but the sound of the beer world was calling me. I responded to an advertisement for a research position at Coors Brewing Company and, having already published scientific articles and worked at CU’s Molecular Biology Laboratory, I got the job at Coors! This was in 1986, and I was 24 years old.
About one year after working at Coors, Jodi and I moved to Brussels, Belgium where I spent another four years researching and working on my Ph.D. in Science with a Brewing Specialization at the University of Brussels, CERIA campus (bonus points if you already knew where our name originated!). In addition to earning a Ph.D., I gained a huge appreciation for Belgian beers, including the history of Belgian beers, how to pair beers with food and the many ways the Belgians brew their unique beers. It was then that I returned to the states and, in 1995, created Blue Moon Brewing Company, an operating unit of Coors Brewing Company.
This was the time the craft beer industry was just emerging, and Blue Moon was one of the first of what would become a huge market segment. So many times people tell me that they remember where they were when they drank their first Blue Moon beer with an orange garnish (I started the orange slice garnish in 1997!) When I retired from MillerCoors in 2017, Blue Moon was (and still is) the largest craft beer brand in the world.
So, how did I get here? How did I get to the point where Jodi and I started CERIA Brewing Company, a brewing company that makes non-alcoholic beer, both infused with cannabis and non-infused? It was the perfect storm of the highest degree of education, decades of experience, and the pure love of everything related to the craft beer industry.
CERIA BREWING COMPANY EXPANDS NON-ALCOHOLIC BEER DISTRIBUTION THROUGH AMAZON AND WEGMANS IN TIME FOR JANUARY
Responding to Consumers’ Requests for Expanded Availability, the Colorado-based NA Beer Company Becomes a True National Brand
ARVADA, Colorado (Dec. 18, 2020)
CERIA Brewing Company, makers of the nonalcoholic (NA) craft beer developed in 2020 by Blue Moon creator and former brewmaster Keith Villa, Ph.D., today announced that its Grainwave and Indiewave NA beers is now available online through Amazon, and in-store at Wegmans locations in the Northeast and Mid-Atlantic states.
This expansion, combined with the beers’ existing availability at select Total Wine & More retail locations, and through 26 independent distributors, transforms the company started in the Villa’s pilot brewery near Denver, into a true national brand.
CERIA’s craft NA beers are available on Amazon.com nationwide in states where shipment of NA beer is allowed. Customers can place online orders for CERIA’s popular Grainwave NA Belgian-style White Ale and Indiewave NA West Coast IPA. These beers will be available in 12- and 24-pack cases, as well as mixed cases of half Grainwave and half Indiewave; pricing will be comparable to other NA beers on the site. Shipping is free for all Amazon customers, Prime and non-Prime members alike. (https://tinyurl.com/ceriabrewing)
“In this digital age, we look forward to offering the convenience of being just a click away for hundreds of thousands of NA beer drinkers,” said Dr. Villa. “We think Amazon will help us dramatically increase trial. This will lead to increased consumption and awareness, which, in turn, will benefit both our online and in-store sales tremendously.” CERIA Joins with Amazon and Wegmans 2
In-store Availability in the
East Wegmans Food Markets offer CERIA’s Grainwave and Indiewave in over 80 stores located in Northeast and Mid-Atlantic states through pick-up in-store or curbside, or home delivery. Pricing will be comparable to other NA beers offered by the chain.
“Wegmans has demonstrated exceptional levels of charitable donations focused on programs promoting healthy eating and activity, which matches perfectly with CERIA’s own corporate mission. We are honored to have been selected as one of its partners in the beverage category,” says Dr. Villa.
The expanded distribution of the brand is timed to take advantage of January, a month when many U.S. consumers resolve to go dry to improve their physical fitness and health – especially relevant this season considering the current Covid-19 health crisis.
In 2020, CERIA Brewing Company introduced Grainwave NA, a refreshing, mediumbodied Belgian-Style White Ale, containing only 77 calories, which is brewed with blood orange peel and coriander. It is then dealcoholized to 0.00% alcohol by volume (ABV), which eliminates the alcohol.
CERIA Indiewave NA, at just 99 calories, is a flavorful West Coast IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character, then is dealcoholized also to 0.00% ABV.
Both are about half the calories of comparable alcoholic brews. CERIA Brewing’s Grainwave NA Belgian-style White Ale (left) and Indiewave NA West Coast IPA will help American consumers go dry this January thanks to new availability through Amazon and Wegmans. (na.ceriabrewing.com) CERIA Joins with Amazon and Wegmans 3
Better For You
Non-Alcoholic (NA) craft beer is experiencing growth in the U.S. as beer drinkers realize it offers the great taste of beer without any downside. “It’s definitely having a moment during a time when health and wellness are on everyone’s mind,” Dr. Villa says.
The health and wellness trend is driving the 13% annual growth rate of the current $728 million U.S. NA beer market, according to Intercontinental Beverage Capital research.
Globally, the non-alcoholic beer market, currently at $17 billion, is projected to reach a market value of $25 billion by the end of 2024, according to Global Market Insights/Statista.
“Interest in better health and wellness, active lifestyles, and a reduction in alcohol consumption – the so-called ‘sober curious’ movement – is fueling this trend.
What’s more, an NA beer helps people of all ages stay in control,” says Dr. Villa. Another benefit to NA beer: it’s plant based for good health and wellness – the bioactive ingredients in hops and grains provide important minerals and polyphenolic compounds. Dr. Villa considers NA craft beer ideal for after exercise rehydration and recovery due to its natural carbs, sodium, and fluid makeup.
About CERIA Brewing Co.
CERIA, Inc., a C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado.
The company was co-founded in January 2018 by Keith Villa, Ph.D., creator and former brewmaster of Blue Moon Brewery, and his wife Jodi Villa, CEO. In late 2019 the company won the prestigious “Startup of the Year” Award presented by Food Dive, a leading industry news publisher.
For more information: NA.Ceriabrewing.com, @ceriabrewing #ceriabrewing, hello@CERIABrewing.com. CERIA Brewing Company, P.O. Box 746560, Arvada, CO 80006 See the brand on Amazon.com here: https://tinyurl.com/ceriabrewing
CERIA Brewing Co.
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